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OUTSOURCING INSIGHTS REPORT LIFESCIENCELEADER.COM JANUARY 2015 16 If you want to learn more about the report, please go to niceinsight.com Respondents indicated that safety topped the list of how tech nological innovations would infl uence outsourcing partner selection. K A T E H A M M E K E Director of Marketing Intelligence Nice Insight By K. Hammeke INNOVATION MOVES UP IN RANK AND TECHNOLOGIES MOVE INTO THE OUTSOURCING PARADIGM Innovation Moves Up In Rank And Technologies Move Into The Outsourcing Paradigm Now into the fifth year of examining outsourcing behaviors and ways contract suppliers can improve the drug development process, the results from the 2015 Nice Insight Biopharmaceutical Outsourcing Survey show that the biopharmaceutical industry is making some subtle changes in how it prioritizes companies when it comes to selecting a CRO or CMO. or the first time since intro- ducing the measure in 2012 (when it replaced "accessi- bility"), innovation moved up in rank among the six key outsourc- ing drivers to tie for fifth place with a company's regulatory track record. Introducing innovative new technolo- gies to the lab, manufacturing plant, or supply chain can boost productivity and strategically position your business to attract projects that utilize these assets. Almost two-thirds of research partici- pants stated that they had learned of a technological innovation in the past year that would benefit their company (62 percent). Respondents indicated that safety topped the list of how tech- nological innovations would influence outsourcing partner selection, followed by efficiency and security. Interestingly, patient-centric traits tended to place higher in the ranks than technological innovations that were more in tune with the business' profits like creating cus- tomer loyalty, speeding time to market, or improving traceability. The areas to experience the greatest benefit from technological innovations were quality control, research and development, and manufacturing; this shows that both CROs and CMOs have an opportunity to capture new business and partnerships by promoting innovative technologies utilized by the company. As a matter of fact, interest levels in partnering with a CRO/CMO utilizing technological inno- vations for increased efficiency, quality, safety, and traceability were very strong — only 3 percent of respondents indi- cated no interest. Not only has innovation moved up in ranks when it comes to factors that influence outsourcing partner selection, so has productivity, which ranked fifth in 2013, fourth in 2014 and now third in 2015. Improving time to market through increased productivity is a key way technological innovations can provide an advantage, especially when it comes to contract research. Sixty-two per- cent of respondents stated that cloud- based data management services were the greatest opportunity for cost and/ or timesaving when it comes to con- tract research. This was followed by half of respondents stating that the use of robotics labs to perform routine tests would improve productivity. Web-based life sciences labs were supported by 44 percent of respondents, and both mobile technologies for recruiting/com- municating with participants as well as mobile technology for monitoring F