EDITOR'S NOTE
LSL
LIFESCIENCELEADER.COM MARCH 2014
6
Business School, "The best tool for leaders of
change is to understand the predictable, uni-
versal source of resistance in each situation
and then strategize around it." Prior to mak-
ing changes that affect others, experts say it is
important for change agents to think through
carefully as to what the change will include,
who it will impact and how, and the potential
reaction. For this redesign, we took nearly a
year to come up with what you see today. We
gained input from a variety of sources before
landing on the final design. As for your reac-
tion, I am eager to hear it. Feel free to drop me
an email, or better yet, pick up the phone and
tell me what you think.
Why did we make the change? The answer
is simple. Leadership is about leading. But as
you have undoubtedly experienced in your
careers, leadership is also about implementing
change. Good leaders understand the proverb,
"if you aren't the lead dog, the scenery never
changes." As one of the industry-leading pub-
lications now entering our sixth year in print,
we at Life Science Leader thought a fresh look
was in order — one that matched the quality
of our content. Consider this — Apple sweats
every detail when it comes to their products,
including an obsession for product packaging.
The company's cofounder, Steve Jobs, wanted
customers to feel a certain emotion when
opening Apple products. And while many sub-
scribe to the notion that you can't judge a book
by its cover, we often do. We hope you judge
our new look favorably.
l
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RFWrightLSL
What Gives
With The New Look?
VP OF PUBLISHING
Jon Howland
814 897 9000 / Ext. 203
jon.howland@lifescienceleader.com
CHIEF EDITOR
Rob Wright
814 897 9000 / Ext. 140
rob.wright@lifescienceconnect.com
EXECUTIVE EDITOR
Wayne Koberstein
wayne.koberstein@lifescienceleader.com
EDITORIAL DIRECTOR
Dan Schell
814 897 9000 / Ext. 284
dan.schell@lifescienceleader.com
PRODUCTION DIRECTOR
Lynn Netkowicz
814 897 9000 / Ext. 205
lynn.netkowicz@jamesonpublishing.com
DIRECTOR OF AUDIENCE
DEVELOPMENT
Mindy Fadden
814 897 9000 / Ext. 208
mindy.fadden@jamesonpublishing.com
PUBLISHER, CLINICAL &
CONTRACT RESEARCH
Sean Hoffman
724 940 7557 / Ext. 165
sean.hoffman@lifescienceleader.com
ASSOC. PUBLISHER/BIOPHARM & LAB
Shannon Primavere
814 897 7700 / Ext. 279
shannon.primavere@lifescienceleader.com
PUBLISHER/OUTSOURCING
Cory Coleman
814 897 7700 / Ext. 108
cory.coleman@lifescienceleader.com
GROUP PUBLISHER/OUTSOURCING
Ray Sherman
814 897 7700 / Ext. 335
ray.sherman@lifescienceleader.com
BUSINESS DEVELOPMENT MANAGER
Mike Barbalaci
814 897 7700 / Ext. 218
mike.barbalaci@lifescienceleader.com
SR. ACCOUNT EXECUTIVE
Scott Moren
814 897 7700 / Ext. 118
scott.moren@lifescienceleader.com
ACCOUNT EXECUTIVE,
PACKAGING & SERIALIZATION
Evan Lagacé
814 897 7700 / Ext. 119
LIFE SCIENCE LEADER
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Sewickley, PA 15143-8676
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M A R CH 2 014 V O L . 6 N O. 3
R O B W R I G H T Chief Editor
nless this is your first month as a
subscriber to Life Science Leader
magazine, undoubtedly you have
noticed this issue looks signifi-
cantly different than previous
issues. If you're the type of person who is not
a fan of change, I assure you this new look
is restricted to aesthetics and not indicative
of some broader alteration to our content or
market coverage. Go ahead, flip through a few
pages. I think you'll see the monthly features
you have come to enjoy and find valuable are
all still there, just with a different design.
When I worked in the pharmaceutical indus-
try, I experienced a number of changes, such
as corporate realignments, acquisitions, merg-
ers, downsizing, rightsizing, and various other
forms of restructurings. Immediately after
the change, if you were still employed, you
probably sat through a seminar on "change"
complete with a PowerPoint presentation.
After reviewing the stages of change (shock,
denial, frustration, depression, experiment,
decision, integration) visually via a diagram
of the Kübler-Ross change curve, you would
typically receive a parting gift. I personally
collected three copies of Who Moved My Cheese
by Spencer Johnson and Kenneth Blanchard,
as well as two copies of Good To Great by Jim
Collins. If you have been around as long as
I have, you probably already have a copy of
the necessary books which might help you
with adjusting to the new look of Life Science
Leader. If you don't, I will be happy to share
my copies.
According to Rosabeth Moss Kanter, pro-
fessor of business administration at Harvard
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