Life Science Leader Magazine

OCT 2013

The vision of Life Science Leader is to be an essential business tool for life science executives. Our content is designed to not only inform readers of best practices, but motivate them to implement those best practices in their own businesses.

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24 FEATURE: A DEPARTMENTS TEVA 6 8 10 An instructive view of Israel's global powerhouse in traditional pharma, generics, and "special generics" at a critical time for the company and its leader, Dr. Jeremy Levin, president and CEO 14 16 20 48 50 October 2013 CONTENTS Welcome to Life Science Leader 54 56 60 30 38 42 62 GSK'S CASE FOR DATA TRANSPARENCY THE ART OF THE TURNAROUND PHARMA BRAND PROTECTION 66 A chairman of the board gives tips on how to assess and fix a troubled pharma company. Why it's important to formalize the brand protection function Perry Nisen, senior VP of science and innovation at GSK, discusses sharing of clinical-trials data. BRAND Editor's Note Editorial Board/Ask The Board Capitol Perspectives Low-Income Beneficiaries' Drugs Companies To Watch Inovio Outsourcing Insights API Manufacturing Bio Innovation Notes Innovation In Chromatography Contract Sourcing Trials & Innovations R&D; And Clinical Trials Risk-Based Monitoring R&D; And Clinical Trials Adaptive Clinical Design Global Update The Brazil Pharma Market Industry Leader Big Data Industry Leader Partner With Academia Leadership Lessons Building A Diverse Team @RFWrightLSL linkedin.com/in/robertfwright pinterest.com/rfwrightlsl facebook.com/LifeScienceLeader 4 LifeScienceLeader.com October 2013

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