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tHe
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HoW will INdustRy tRENds
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WHat Do
prospeCts
?
tHINk
unDerstanD
th e mARkEtplAcE
WHat traIts InfluenCe
outsouRcINg
pARtNER sElEctIoN
?
HoW d o customERs
?
HoW do drugMakers
pRIoRItIzE
really feel
these
?
tRAIts
Develop a stRAtEgy
Based on relevant
uNbIAsEd opinions
tAIloR mEssAgINg
IdENtIFy
to each audience
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vARIEd tActIcs
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